Resources

Engaged employees are the heart of a successful company.

• They are: 18% more productive
• 16% more profitable
• Recognized for generating 18% higher earnings
• 37% less prone to absenteeism
• 12% better at engaging customers
• Rewarded with 2.6 times higher growth rates
• 60% less prone to quality defects
• 51% less likely to be a source of employee theft
• 62% less likely to be involved in on-the-job accidents
• 51% less likely to leave (in low-turnover companies)
• 31% less likely to leave (in high-turnover companies)

Source: The Gallup Organization

Today’s workforce is looking for more than a job description. Generation Y grew up with a service ethic, and members are eager to continue this tradition in the workplace.

In a recent Parade magazine poll, 94% of respondents believed that it is “important to be personally involved in supporting a community cause we believe in.”  And “a family member’s or friend’s request … were catalysts for getting involved.”

The related article defines three types of modern altruists. Perhaps you recognize them among your ranks. Yeppies are Young Engaged Problem Solvers who use social media to connect with their peers to improve the world. Rapid Responders are focused on specific issues they’ve encountered. And the Mission-Minded are older Americans whose faith inspires activism.

Source: The Gallup Organization

70% of consumers are willing to pay a premium for goods from socially responsible companies

28% of consumers are willing to pay at least 10% more for those goods

Source: 2010 Penn Shoen Berland-sponsored study

According to the International Association of Volunteer Effort, support for volunteering requires an infrastructure to support an encouraging culture. In addition, 74% of survey respondents said volunteering improved their job satisfaction, and 84% said they would prefer to work for a company that supports volunteering.

Source: 21st IAVE World Volunteer Conference, January 2011.

Recruiting & Retention

• Help you recruit and retain the best and the brightest people
• Reduce personnel turnover costs
• Build bonds between employees, family and friends

Public Relations

• Collect rich stories and data
• Profile individual and event stories
• Push PR opportunities

Employee Development

• Increased problem solving, knowledge and skills, leadership opportunities
• Gain empathy, sincerity, determination and accomplishment

Brand Extension

• Visibility in the communities where companies and employees reside and serve
• Achieve recognition from friends and family
• Enhance image to customers, vendors, stakeholders and employees
• Improved corporate integrity and reputation

Motivation & Pride

• Employees have a sense of working toward a higher purpose
• Inspires teamwork, instead of Us vs. Them mentality
• “Monday morning” rejuvenation

Communication

• Employee-to-employee
• Management-to-employee
• Management-to-recruits